Responsive web design is the latest approach to web design whose objective is to craft a site that provides an optimal interaction and viewing experience for users on any device. It makes reading the website easy and allows one to navigate the site easily. It may just require some limited resizing, scrolling and panning. You will be able to use a wide range of devices such as desktops, laptops and mobile phones to access the website. The technique resizes the page in relative units such as percentages and not the pixels points. Images too are sized in relative units that prevent them from displaying containing elements.
Responsive web design is gaining popularity and lately, it accounts for more than half of the internet traffic. Having a responsive web design comes with a wide range of benefits and advantages to the website owner. Google has acknowledged the importance of responsive web design and has started boosting the ratings of sites that are mobile friendly. When Google does this, the search engine penalizes sites that are not mobile friendly because it restricts their visibility.
Also, responsive web design has been recommended by many sources because it is a cost effective alternative for mobile applications. This is why there has been an increase in the number of people interested in having web sites that are mobile friendly. Because it may not be easy to create a website for each new resolution and device, it is recommended that site owners should choose to have responsive web design because it responds to the environment and is also behaviour based. It adjusts to the size of the screen, orientation and the platform. The fact that the responsive web design entails a combination of flexible grids , layouts, images, and utilizes CSS intelligence, it allows the user to switch from a laptop to iPad or Smartphone while the website automatically switches itself so as to accommodate the resolution. A website that has the capability to switch and respond to the users preferences eliminates the need for having different designs for each new gadget on the market.
It is important to note that responsive web design is not just about resizing images but is also about adjusting the screen resolution. The idea is that the website should be capable of handling variations, functionality and changes in colour with ease.
Unlike in the past when the layout columns were the only elements that were flexible and which allowed images to break the layout. The modern web design layout offers more capability. In the past, the designs could not adjust from large computer screens to notebooks to mobile phones. With responsive web design, things are more flexible and images can easily be adjusted meaning that there is no need to break the layout even though they can be squished and made illegible . This is a perfect thing for devices that switches from portrait orientation to landscape. Similarly, it can serve the interests of users who switch from large computer screen to iPad to Smartphone.